Part 16- How To Have A Successful Custom Home Building Experience
From The Builder’s Perspective
Encourage the Builder to show their home to potential building prospects. It costs a lot of money for a Builder to construct and maintain a model home to show an example of his work. Custom Home Builders that have a model available to show, charge more to build your home because their overhead is higher. A more cost effective method for many Builders is to show a home they already built for somebody else. Besides, there is no more powerful presentation than having an current Owner show their home to a Builder’s prospect. Their excitement and pride of ownership is apparent for everyone to see. Sometimes, Owners are available for the presentation and in others they allow the Builder to show their home while they are away. Frequently, the Owner points out features they really enjoy and share positive stories about their homebuilding experience. It’s a powerful message to a potential homeowner. The Builder they are considering for their new home has a satisfied current Owner that thinks so much of their Builder they are willing to open their home just to help him out. That’s the kind of marketing and advertising no amount of money can buy. Something your Builder will really appreciate. Smart Builders will schedule a showing appointment that is convenient for the current Owner and provide a gift certificate to their favorite restaurant as a token of his appreciation. It’s a nice gesture and small incentive on the Builder’s part.
Parade Of Homes. Every year the local home builder’s association (GOBA) puts on an event called, The Parade Of Homes (POH). It’s normally conducted during the early spring. It’s an opportunity for Builders to show their work. Frankly, it’s really a big deal in the industry. Some Builders construct a speculation (Spec) home specifically for this even. Most Custom Home Builders encourage their customers that are currently having a home built to enter it in the parade. As an incentive, Builder’s offer a discount on the purchase price of your home, provide free upgrades and pass along incentives from their building partners. The financial reward can be quite substantial for selected Owners.
Builders agree to staff the home during the POH’s, have everyone that attends wear surgical booties over their shoes and turn over a like new, completed home, to the Owners after the event. The intention is to creat a win, win for all concerned. If the timing for your home is right, it’s something you should ask your Builder about. It’s also a great opportunity to show your friends what a beautiful home you’ve created.
Have an awesome day!
Mike
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